AN ANALYSIS OF FIGURATIVE MEANING OF ENGLISH ON INTERNET ADVERTISMENT

Abstrak

The purpose of the research to : (1) To analyze the figurative English language English language that are used on internet and their meaning. (2) To analyze why the advertisement use figurative language in promote their product.

This study use qualitative method for, In qualitative research, the researcher is the primary instrument for gathering and analyzing the data. This research uses the instrument in conducting the research. the research does not need a questionnaire. The research directly observed the data from the advertisement on internet due to, it is efortless to find the data on internet or social media.

The research delves into the significance of figurative language in the realm of advertising. Through an exploration of various linguistic devices such as similes, metaphors, hyperboles, personification, alliteration, slogans, and rhymes, the study demonstrates their role in evoking emotions, crafting memorable messages, and establishing a powerful impact on the audience. Companies employ these figurative language devices for multiple reasons, including enhancing creativity, capturing attention, appealing to consumers' emotions, differentiating their brand, simplifying complex concepts, and adding a storytelling element to their advertising campaigns.